The commercial sector saw increased activity in the last week of November 2025, following a government decision to advance the payment of the thirteenth salary. This measure, announced by President Daniel Noboa, aimed to stimulate spending during Black Friday sales.
According to official statements, both national economic policies and the early disbursement of this annual bonus contributed directly to higher sales volumes. The move was intended to boost consumer purchasing power ahead of one of the year’s busiest shopping periods.
Retailers reported that customer turnout and transaction levels rose compared to previous years, with many attributing the uptick to additional disposable income made available before Black Friday. The government has positioned this policy as part of broader efforts to support local businesses and encourage economic growth during key retail events.
